Music is a powerful medium, having the ability not just to entertain but to also inspire on a different level, it also can affect moods, engulfing ones mind, with its lyrics resonating deeper in your hearts, even in your subconsciousness.
One artist who has risen to becoming a darling of the Nigerian music industry over the past few years is singer, Niniola.
In 2013, Niniola Apata participated in the reality music show, Project Fame and even though she did not emerge winner, she had found a structure upon which to build her art.
The following year, she released her debut single 'Ibadi', which was well received and with her debut album, This is me, released late last year, the Afro-house singer has won quite a number of fans to her team, including a nomination for Best R&B/Pop album at the Headies 2018.
Niniola's This is Me album is a 13 track body of work delivered in a mix of English and Yoruba language, thriving on short verses and melodious hooks, assisted by Sarz's outrageous beats.
The album had hit singles like Maradona, Sicker, Magun and more, but perhaps distracted not just by the beauty of her voice, many including the music industry's gate-keepers, the National Broadcasting Commission (NBC) get lost in the moment and never really take time to understand the real message of her songs, that are usually armed with expressive sensuality and sexuality.
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